Marketing a fence company on social media requires a hyper-local focus, as the most valuable followers are those located within the same community as the business. While a large number of followers looks good from afar, if they aren’t located within the service area of the fence company they become nothing more than a vanity metric. They are unlikely to become a customer even if they have a genuine interest or need due to distance.

Driving more qualified traffic to your fence company website is going to translate into more leads, customers, and eventually revenue, for your business. Google is the number one source of traffic consisting of local consumers who are actively looking to hire a fencing company.

Is your fence company looking for more leads and customers? Let’s look at why Facebook ads for fence companies can be one of the best sources of new customers for your business. Facebook continues to be the largest social network, with almost 200 million users in the United States alone.